AlleyCat
2024-08-22 13:48:55 UTC
After Losing Billions In EV Market, Ford Is Ditching Plans For An Electric SUV
by Nick Pope
Aug 21, 2024
in Electric Vehicles, News
Ford said Wednesday that it is canceling its plans to build a three-row electric SUV as the wider U.S.
electric vehicle (EV) market continues to struggle.
The company announced that it expects to take up to $1.9 billion in write-downs and other special charges
related to its decision after losing billions of dollars on its EV product line in 2023.
In addition to canceling its three-row electric SUV, Ford is also pushing back its plans to roll out an
electric pickup truck model until 2027, a one-year setback.
Ford initially delayed its three-row electric SUV plans by two years earlier in 2024, pushing its launch date
from 2025 to 2027.
On top of announcing that it could take up to $1.9 billion in charges and write-downs, Ford lost about
$130,000 on each EV it sold in the first quarter of 2024.
The broader U.S. EV market is struggling as consumer demand for EVs has not been as robust as quickly as
proponents may have initially expected.
Companies other than Ford are losing large sums of money on their EV product lines, many firms are cutting
prices to appeal to hesitant consumers, and executives are backing off of some near-term production goals.
"We are launching multiple electric vehicles in Europe this year. We are adjusting the company's North
American vehicle roadmap to offer a range of electrification options designed to speed customer adoption,
including lower prices and longer ranges," a Ford spokesperson told the Daily Caller News Foundation. "In our
fully electric portfolio, Ford will prioritize the introduction of a new digitally advanced commercial van in
2026, followed by two new advanced pickup trucks in 2027 and other future affordable electric vehicles."
"As we've said previously, we aren't going to launch vehicles unless they are going to be profitable within
12 months of launch," the spokesperson continued, adding that Wednesday's announcement "reflects our
obsession with advancing quickly with the market to have competitive products customers love that are also
profitable."
Ford's Wednesday announcement stands as the latest sign of trouble for the Biden administration's EV agenda,
which aims to have 50% of all new car sales in the U.S. be EVs by 2030.
Ford has been a beneficiary of the Biden administration's EV push, including a conditional agreement reached
with the Department of Energy (DOE) to receive a $9.2 billion loan to assist a joint venture created by Ford
and South Korean battery company SK On.
More broadly, the administration is regulating aggressively and spending billions of dollars to increase EV
production and adoption over the next decade.
=====
August:
Rare August Chill Breaks Decades-Old Records
Rare August Snow For The Sierra Nevada
The Atlantic's Rapid Cooling
Heavy Snow Hits New Zealand's South Island
Record Summer Chills Sweep The Great Lakes, Northeast, and Southern Canada
Where Are The Hurricanes? Another Crushing Defeat For Team Climate Change
Antarctica Registers -75.5C (-103.9F), Sea Ice Surges
Winter Far From Over In New Zealand
Historical "Heatwave Days" Show No Trend
Researchers Pumped Extra CO2 Into A Forest, And Biodiversity Thrived
Low Temperature Records Fall In U.S.
Frosts Persist In South America, Impacting Coffee Prices
Island Nations Like Tuvalu: Growing, Not Sinking
Record Cold Sweeps Brazil
Antarctica Back Below -70C (-94F)
Summer Snowfall at Khardungla Pass
Polar Bear And Arctic Sea Ice Lies Persist
Polar Fronts To Hit South America
Antarctic Sea Ice Extent Gains 1 Million Km2 In A Week
Frigid Winter Forecast For NH
Vast Cold Wave About To Sweep The U.S.
Greek Study Challenges CO2-Temperature Causality
Arctic Shipping Season Is Shortening
Rapid Antarctic Sea Ice Growth
Heavy Snow Hits New Zealand
Too Many Polar Bears In Greenland
British Farmers Paid To NOT Produce Food
Record July Cold Hits Scotland
Summer To Quit Early This Year
Remarkable Summer Gains On The Greenland Ice Sheet
Arctic Sea Ice Extent: No Cause For Alarm
$78 Trillion To Fight The Hoax of 'Climate Crisis'
by Nick Pope
Aug 21, 2024
in Electric Vehicles, News
Ford said Wednesday that it is canceling its plans to build a three-row electric SUV as the wider U.S.
electric vehicle (EV) market continues to struggle.
The company announced that it expects to take up to $1.9 billion in write-downs and other special charges
related to its decision after losing billions of dollars on its EV product line in 2023.
In addition to canceling its three-row electric SUV, Ford is also pushing back its plans to roll out an
electric pickup truck model until 2027, a one-year setback.
Ford initially delayed its three-row electric SUV plans by two years earlier in 2024, pushing its launch date
from 2025 to 2027.
On top of announcing that it could take up to $1.9 billion in charges and write-downs, Ford lost about
$130,000 on each EV it sold in the first quarter of 2024.
The broader U.S. EV market is struggling as consumer demand for EVs has not been as robust as quickly as
proponents may have initially expected.
Companies other than Ford are losing large sums of money on their EV product lines, many firms are cutting
prices to appeal to hesitant consumers, and executives are backing off of some near-term production goals.
"We are launching multiple electric vehicles in Europe this year. We are adjusting the company's North
American vehicle roadmap to offer a range of electrification options designed to speed customer adoption,
including lower prices and longer ranges," a Ford spokesperson told the Daily Caller News Foundation. "In our
fully electric portfolio, Ford will prioritize the introduction of a new digitally advanced commercial van in
2026, followed by two new advanced pickup trucks in 2027 and other future affordable electric vehicles."
"As we've said previously, we aren't going to launch vehicles unless they are going to be profitable within
12 months of launch," the spokesperson continued, adding that Wednesday's announcement "reflects our
obsession with advancing quickly with the market to have competitive products customers love that are also
profitable."
Ford's Wednesday announcement stands as the latest sign of trouble for the Biden administration's EV agenda,
which aims to have 50% of all new car sales in the U.S. be EVs by 2030.
Ford has been a beneficiary of the Biden administration's EV push, including a conditional agreement reached
with the Department of Energy (DOE) to receive a $9.2 billion loan to assist a joint venture created by Ford
and South Korean battery company SK On.
More broadly, the administration is regulating aggressively and spending billions of dollars to increase EV
production and adoption over the next decade.
=====
August:
Rare August Chill Breaks Decades-Old Records
Rare August Snow For The Sierra Nevada
The Atlantic's Rapid Cooling
Heavy Snow Hits New Zealand's South Island
Record Summer Chills Sweep The Great Lakes, Northeast, and Southern Canada
Where Are The Hurricanes? Another Crushing Defeat For Team Climate Change
Antarctica Registers -75.5C (-103.9F), Sea Ice Surges
Winter Far From Over In New Zealand
Historical "Heatwave Days" Show No Trend
Researchers Pumped Extra CO2 Into A Forest, And Biodiversity Thrived
Low Temperature Records Fall In U.S.
Frosts Persist In South America, Impacting Coffee Prices
Island Nations Like Tuvalu: Growing, Not Sinking
Record Cold Sweeps Brazil
Antarctica Back Below -70C (-94F)
Summer Snowfall at Khardungla Pass
Polar Bear And Arctic Sea Ice Lies Persist
Polar Fronts To Hit South America
Antarctic Sea Ice Extent Gains 1 Million Km2 In A Week
Frigid Winter Forecast For NH
Vast Cold Wave About To Sweep The U.S.
Greek Study Challenges CO2-Temperature Causality
Arctic Shipping Season Is Shortening
Rapid Antarctic Sea Ice Growth
Heavy Snow Hits New Zealand
Too Many Polar Bears In Greenland
British Farmers Paid To NOT Produce Food
Record July Cold Hits Scotland
Summer To Quit Early This Year
Remarkable Summer Gains On The Greenland Ice Sheet
Arctic Sea Ice Extent: No Cause For Alarm
$78 Trillion To Fight The Hoax of 'Climate Crisis'